If you run a chatbot on your website or an automated assistant that answers customers, you have a new obligation from 2 August. Article 50 of the AI Act (EU Regulation 2024/1689) requires any system that talks to people to state clearly, at the latest on first interaction, that the user is talking to a machine, not a person.
The 2 August 2026 deadline was not postponed, unlike other parts of the regulation. It also applies to companies outside the EU if the output is used in the EU.
In practice: check whether your site bot visibly says it’s AI — if not, add the notice. If you use AI-generated images or text in your communications, prepare to label those too. No panic and no expensive consultants needed — it’s a label placed correctly, not a company overhaul.
This article was generated with AI assistance.